Boost Visibility Without Blowing Your Budget with Google Display Ads

Why Google Display Ads?

The Google Display network show your ads on thousands of websites and apps on the app store, reaching 90% of all internet users! That's a lot of eyeball potential. A business may use the Display network when they want to show up in places beyond regular Google Search results. If you're not showing up visibly, you're missing out on qualified leads.

How Google Display Ads Work

Have you ever noticed advertisements when you're playing a mobile game, watching YouTube, or looking at a website online? All of these ads are from the Google Display network.

Image Source: Impact

What sets Google Display Ads apart is powerful targeting: you can choose who sees your ads based on demographics (like age and location), interests (tech lovers or fitness fans), or re-engage visitors who’ve already interacted with your website using remarketing.

For example, if you have been recently looking at a pair of shoes you liked, and added it to your cart but never purchased it, you may see those same shoes as a display ad (on YouTube, a shoe blog, or a mobile game that can relate to shoes). This can lead to you seeing other ads of shoes of all different kinds. This means you have been identified as someone who has an "affinity" for footwear and fashion. You are now part of an audience!

Choose from simple text ads, sleek images, responsive display ads that auto-adjust to fit any screen, or video ads for extra engagement.

Why They Work for Small and Medium Businesses

Google Display ads are more attractive for small businesses because they allow you to get more clicks and traffic to your website (or app) for way cheaper than Search or Performance Max campaigns. You can set daily limits or use automated bidding strategies that help maximize your results without overspending. Average CPC (cost per click) for a Display Ad ranges from $.05 to $0.50 for a well-optimized ad. This is great for businesses who would like to retarget frequent window-shoppers and bring in more revenue from warm leads who have already shown interest in their product.

Another great aspect is that Display Ads offer a lot of automation, using Automated Bidding and SMART Bidding. Automated Bidding helps with ad performance, auctions, and navigating the ever-changing journey of a user by automatically adjusting your bids to get conversions. The SMART Bidding tool uses a set of automated bidding strategies that use Google's machine learning to continually optimize your bids at a cost-efficiency that is equal or greater than existing performance goals.

Common Mistakes to Avoid

With Display Ads, you want to avoid poor quality images, and pictures that are not visually appealing to your audience. Studies show that 80% of people are more likely to remember what they see vs what they read or hear.

Image by Wyzowl

That’s why Google Display Ads pack such a punch. You have the ability to include eye-catching images, videos, and animations so your brand doesn’t just get seen—it gets remembered. By including a bold banner or a sleek responsive ad, the visual format helps reinforce your message and keep your brand top-of-mind long after someone clicks away.

Another mistake to avoid is poor audience targeting. Display Ads rely heavily on your targeting, so if you aren't targeting the right people, it can lead to wasted ad spend. Target people who have shown interest in your product and niche.

If you are running Display Ads, you also want to make sure everything is optimized for mobile use. This goes for your website, ads, and landing pages. Majority of users are seeing your ads on a mobile device, so you need to be ready!

Ready To Be Seen?

Display Ads are a powerful way to be seen by in-market and interested people all over the internet. Just make sure you spend extra time on your headlines, images, and mobile optimization to make the most of your ad and to utilize your budget to it's full potential.

If you’ve been on the fence about trying them, start small, track your performance, and optimize as you go. Every pixel counts when it comes to building your presence.

If you have any other questions or comments, don't hesitate to contact us at support@bizfix.org!

Yours truly,

BizFix